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Stand Out: How Creating a Catchy Slogan Wins Customers

Stick in the minds of your customers.  If you are starting a new business, you may be looking at creating a catchy slogan.  A slogan, as well as a strategic business name, helps leave an impression on...

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E*Trade Baby, Boom or Bust? What Makes Humor in Advertising Work

The deepest circles of hell brought to us: The E-Trade Baby. Humor in advertising does not work.  Well, at least in the case of E*Trade and their comical new born known to all as the E*Trade baby, it...

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Current Customers First: Where to Emphasize Marketing Efforts

90% of profit comes from repeat customers Market your current customers now.  The goal for any business is to create partnerships with their clients.  A business must build long-term satisfying...

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